Shandy Carib Rebrand Project

Background: In 1985, Carib Brewery introduced Shandy Carib, an instant classic that captured the hearts of many. We decided to take a new approach to Shandy Carib, embracing a fresh, vibrant image aimed at connecting with a younger and teenage audience. This redesign maintains a youthful and playful personality, marked by a complete overhaul of its logotype and packaging. This transformation aligns seamlessly with the company’s core value proposition: “Making the most of the moment!”

*Packaging design done solely for portfolio and design practices only.*